She-Conomy - Social Media Marketing To Women - Moms Are Not 'Just' Moms

Lauren B. Botney has been a practicing business attorney and professional coach for more than 2 decades. Becoming a parent later in life caused her ...

It's no secret that women comprise a power sector in the economy. Numerous marketers profess to have the secret knowledge about what drives women's purchases and how to speak properly to attract the 'she-conomy.'

If you are a female social media marketer, you have the insider's advantage. You know that women do not respond to anything the same way a male does. It's just a fact of nature. Women are not simply moms because they have children. Their entire beings react differently.
Despite the hype seen in the marketplace, the way to speak to a female audience starts with being who you are, a female entrepreneur. Because you understand what women want, you can build a special relationship with your audience and they can build a special relationship with you.

What do women want?

Honesty. Women are detail oriented. That trait is part of survival mode, embedded from childhood. Despite social revolution, the premier global focus is on women as mothers and homemakers, even though, of course, they are capable of so much more. Women are not merely the 'pink' brand. Women want to know who you are, what you stand for, what makes you tick, in truth. If you are honest about who you are and your motivations, chances are something in your life story is going to resonate, deeply, with another women. That's how women bond.

Connection. Women are loyal. We return to a reputable product or vendor once we are familiar with it/them and appreciate their value to us. Dismiss us and we are outta here! Fast! Women don't have time for drama, despite what "Desperate Housewives" might have you believe. Relate to women's experiences with empathy. That is the key to building a meaningful bond.

Information. Women are careful and informed buyers. Especially at the beginning, you can expect today's women to shop and around and do her research. You will be expected to answer thoughtful questions. In some cases, the inquiring woman might already know the answers. She is testing you to see if you know the answers. Her commitment to you, once made, is valuable and will stand the test of time. Therefore, it has to be real.

Impulse buying might work in the lipstick aisle but not for a major investment. Once the loyalty is established, based on providing solid information over time--patiently delivered--you will create a relationship that will have your new client telling her friends about you.

Women share with their friends. You want to become valuable enough to be the topic of shared conversation.
Revisiting the specialty aspects of women entrepreneurs in black and white should help focus your strategies to this audience.

Women are a powerful force in the she-conomy. If you reflect upon it and use your insider information to advantage, you can build the social media relationships that get women talking.
This is the conversation that you want for your internet marketing business-both online and off.

Moms are not "just" moms. Conquer the She-conomy by mastering social media marketing. Click on the link, fill out the box and get immediate, free access to training videos, especially #2 and #3, to get started now.
Lauren Botney is an Online Marketing Coach and Mentor for what is arguably the World's Largest Internet Marketing School around. Specializing in Article Marketing, Social Media techniques and other essentials for profitable Internet Marketing. She is dedicated and stubborn. She trains complete newcomers and seasoned pros worldwide to achieve Financial Success. Through positive mentoring, proven business strategies and continuing education, you can stay ahead of trends and sharpen your competitive edge.

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